Based on the brief, we chose these 3 ads which we later further select one ad among the three which we have to critic in the sense of culture and consumerism.
http://www.coloribus.com/adsarchive/outdoor/mini-loose-billboard-15334055/resizes/1024/
Our first choice of advertisement This billboard ad is located at the highway near Uptown Damansara. We chose this Mini Cooper billboard because the message conveyed is bad in a sense that it encourages people to speed. The message Drive Something Fast is not a good choice words as Malaysia has a high rate of car accidents due to speeding. Asked foreigners about Malaysian , they would we Malaysians are friendly, nice, polite...in short, a lovely bunch of people. However, when asked about Malaysian drivers , an opposite set of response was given which are that Malaysian are a bunch of devils on the road. This survey done clearly shows that Malaysians are not ethical on the road. The billboard call of action could very well persuade the drivers on the road to drive faster which may lead to car accidents.
http://airasiaannus.blogspot.com/2012_01_18_archive.html
The second choice of advertisment is an Air Asia ad. Air Asia ads uses sex appeal for their advertisments to persuade the audience to use their airline. We understand where the idea came from of associating the flight attendance with cheap which coincides with cheap price of the Air Asia tickets. However, this is disrespectful to the females and the flight attendances as they could be sexually harassed during the flight. This kind of trouble is bad for the image of the airline and may decrease the sale. Especially since Malaysian culture are not as open as the western, this ad give a negative impact to the society.
Third choice of ad are the masterchef billboard advertisments. We didn't understand the message that the billboard was trying to convey as it is confusing. The language used those a more rural Malaysian culture which is contradicting to the location of this billboard(the billboard is located at an urban area).
In the end, we chose the masterchef as our advertisment to critic .
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